The Growth Juice Book was written to help companies of anysize to realize continuous growth of sales and profits. The book isfast moving and easy to read as it features many short, single concept chapters– each including examples, exhibits, and cartoons to help clarify andenliven principles as they are presented.
This book draws together Dr. Weber’stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented.
The book starts with concepts, frameworks and practical planning perspectives that provide the base needed by any firm desiring to get on a consistent growth path. The second section is based on the common sense notion that sales and profit growth are achieved one profitable sale at a time. Enter Solution Selling® — an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. Here the book provides a hands-on detailed review of all dimensions of the Solution Selling® process. Social media is fully integrated into this coverage of Solution Selling. The final section of the book overlays the Solution Selling® process with a sales management system that enables the conversion of one profitable sale at a time into consistent, long-term sales and profit growth.Combining the planning perspectives detailed in the first sectionwith the Solution Selling® process and sales management system in the lattertwo sections yields an effective formula for achieving the goals of continuoussales and profit growth.