Warning! If you have been in Network Marketing for any length of time, you probably have
accumulated a list of prospects and their email addresses. However, many of these prospects
have entered the ‘witness protection program’.
In other words, they never call back or reply to your emails. Most people forget about this list,
but there is GOLD in it! Now, you probably have an email system you pay for that is filled
with ‘canned’ autoresponders about your company, or even some generic versions to send to
your list. Sometimes this is part of your ‘backoffice’.
But, have you read these autoresponders being sent in your name? They suck. Here’s why:
You have a prospect who is looking to solve THEIR problem, which is lack of money. They
need money, income, some light at the end of the tunnel, cash, maybe some dough to save
BUT they are NOT shopping for an MLM company, an INDUSTRY, or how long your
company has been in business, or even what your product does…
NO… they are desperate for a SOLUTION to their problems!
But if all the emails you send out are about ‘the company, the timing, the industry…or how
someone else is making money – no wonder they don’t bother responding to you! Can you
imagine sending emails to starving children with stories about the kids in your family that
have so much food… that they’re fat?
Of course not. So why send emails to financially struggling people about how others are rich?
Your prospect doesn’t care about other people’s wealth when THEY are broke and in financial
pain. In fact, it works the other way. Resentment, suspicion, distrust. Their mind is on their
lack of money and they are worried. They are awake all night worrying about their debt
because they are in financial trouble.
And what? You send them an email about how old your company is? Really? Come on. It’s
basic marketing folks; offer your prospect a solution to their problem, and relate to them on
their terms. At this point, all your prospect is interested in is finding ‘a way to earn money’.
NOTE *** If you are new and have not earned a respectable income, chances are your upline
will tell you to borrow someone else’s story, but doing that only begs the question from your
prospect- ‘well, if everyone else is making money in your company, why aren’t you?’
So, what is in this book? Do I teach you how to write emails? NO…NO…NO!!!!
Is this some lesson on basic copy writing for MLM?
But let’s face it. Most people can’t write a note to save their lives, let alone a well-crafted
email campaign. Forget learning a skill that will take you years to master – just use expert
That’s where this book of powerful ‘financial woes’ autoresponder messages will come to
your aid. Inside are 30 rock solid emails that focus on your prospects’ financial situation –
with engaging humor and playfulness – showing how YOU and your program can help him
out of his or her financial mess.
FULL DISCLOSURE – this is a small book – 30 powerful emails. You are not paying for the
quantity of words, you are paying for the quality of the message and for getting your phone to
This book contains 30 well-crafted powerfully written emails that and fun and engaging and
will suggest and reinforce to your prospect that YOU are the answer to their financial
problems using proven psychological and persuasion techniques. Take these email
autoresponder messages and enter them into your backoffice or your email program.
Start dripping on your list with these professionally written email messages – each crafted to
have your prospect motivated to reach out and call YOU as an answer to their Financial