Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

More information
Selling the Invisible: A Field Guide to Modern Marketing
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and […]
0
938

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere Focus Groups Don’ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.The transformation from a manufacturing-based economy to one that’s all about service has been well documented. Today it’s estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles–automobiles, clothes, and tools–more and more of us are in the business of providing intangibles–health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they’re really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you’re at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

Product Features

  • Business Plus

Comments

Email Marketing Techniques: Email Marketing Beginner’s Guide and Strategies

More information
Email Marketing Techniques: Email Marketing Beginner’s Guide and Strategies
Do you want to know the smart email marketing technique that will double your revenue instantly? Then, this book is a must read for your needs. You’ve heard it before: “The money is in the list.” It’s a common phrase that is thrown around the marketing circles each and every day. For newbies trying to […]
0
155

Social Media Marketing All-in-One For Dummies

More information
Social Media Marketing All-in-One For Dummies
The bestselling social media marketing book Marketing your business through social media isn’t an option these days—it’s absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in […]
0
122

Email Marketing Techniques: Email Marketing Beginner’s Guide and Strategies (Making Money Online)

More information
Email Marketing Techniques: Email Marketing Beginner’s Guide and Strategies (Making Money Online)
Do you want to know the ѕmаrt email marketing tесhniquе thаt will double your revenue inѕtаntlу? Then, this book is a must read for your needs. Yоu’vе heard it bеfоrе… “Thе money is in thе list.” It’ѕ a соmmоn phrase that iѕ thrown around thе intеrnеt marketing circles еасh аnd еvеrуdау. Fоr newbies trуing to […]
0
259

Silent Sales Machine 9.0: Your Comprehensive Proven Guide to Multiple Streams of Online Income

More information
Silent Sales Machine 9.0: Your Comprehensive Proven Guide to Multiple Streams of Online Income
You finally have a friend who knows how to do Internet business the RIGHT way! This all time top seller is now in it’s 9th major update and is continually improved and updated to keep up with the fast pace of Internet opportunities. Your purchase includes full audio (as read by the author with loads […]
0
128

Booked: The digital marketing and social media appointment setting system for anyone looking for a steady stream of leads, appointments, and new clients.

More information
Booked: The digital marketing and social media appointment setting system for anyone looking for a steady stream of leads, appointments, and new clients.
When you can position yourself as a leader, as a real expert, your prospects will actually want to talk to you. But using traditional methods can be expensive and time-consuming. You don’t have the luxury of spending thousands or taking the next couple years to position yourself as a market leader. You need it now. […]
0
144

Principles of Marketing, Student Value Edition (17th Edition)

More information
Principles of Marketing, Student Value Edition (17th Edition)
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several […]
0
281

Email Marketing: List Building And Campaigns

More information
Email Marketing: List Building And Campaigns
If you haven’t yet started building an email list for your business, this book is for you. A strong email list is one of the most valuable assets you can have. When you’re starting from scratch, it’s easy to feel overwhelmed or discouraged. Many business owners have a hard time envisioning the long-term payoff for […]
0
599

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere

More information
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
The most powerful system for sales success—from the author of the bestselling audiobook, The Psychology of Selling.Strategy, tactics, and mental preparedness separate superior salespeople from the average—and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as […]
0
254

The LinkedIn Sales Playbook: A Tactical Guide to Social Selling

More information
The LinkedIn Sales Playbook: A Tactical Guide to Social Selling
THIS PLAYBOOK INCLUDES: 11 LinkedIn & Social Selling Webinars that show you exactly what to do and how to do it! a $297 value LinkedIn is the most powerful sales tool available to sales professionals today. The challenge for many, however, is knowing what to do and what to say in productive and purposeful way […]
0
115

Marketing Tips for Translators: The Ultimate Collection of Business Tips from the Podcast

More information
Marketing Tips for Translators: The Ultimate Collection of Business Tips from the Podcast
Wonder how other freelance translators market their businesses? Effective marketing – of yourself, of your business – can help you reach the next level of success. The ideas and tools explored in this book have produced positive results for translators at every stage in the game and they will for you too. Each section of […]
0
738
load more posts