Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures […]
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