Marketing Strategy: Based on First Principles and Data Analytics

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Marketing Strategy: Based on First Principles and Data Analytics
Marketing strategy is the pursuit of solutions to four fundamental marketing problems: 1) all customers differ, 2) all customers change, 3) all competitors react, and 4) all resources are limited. Structured around these four First Principles of Marketing Strategy, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides […]
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Principles of Marketing, Student Value Edition (17th Edition)

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Principles of Marketing, Student Value Edition (17th Edition)
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several […]
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Principles of Marketing (15th Edition)

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Principles of Marketing (15th Edition)
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers.   Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information […]
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Principles of Marketing (16th Edition)

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Principles of Marketing (16th Edition)
NOTE: This is a standalone product. For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key […]
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Little Red Book of Selling: 12.5 Principles of Sales Greatness

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Little Red Book of Selling: 12.5 Principles of Sales Greatness
Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives. Product Features 12.5 principles of sales greatness USA TODAY BEST SELLER The Wall […]
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