Storytelling is a great way to build profitable, long-lasting relationships with your customers. The trouble is, telling stories in your marketing can feel intimidating. The trouble is, telling stories in your marketing can feel intimidating. In the end, you skip the story altogether. You focus instead on features, benefits and prices, just like everyone else […]
This great short story was originally written nearly 100 years ago. It has been modernized but the message still holds true. It tells the story of a young soldier and the old businessman he impresses. The result is a great message about the outcome of determination and hard work.
NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space? Epic Content Marketing. One of the world’s leading experts on content marketing, Joe Pulizzi explains how […]
Stories sell. Great SALES STORIES sell even more. “If you’re serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you.” — Mike Weinberg, consultant, speaker, and author […]
“Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful as they wish they were.” The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes […]
“Bernadette’s back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.” —SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no […]