The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

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The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. […]
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Quit Your Job in 6 Months: Book 3: Your First 10,000 Email Subscribers (How to Get Them, and How to Treat Them)

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Quit Your Job in 6 Months: Book 3: Your First 10,000 Email Subscribers (How to Get Them, and How to Treat Them)
Ordinary Job, Ordinary Life “Quit your job? But I thought having a job was a good thing!” Jobs feel safe. We show up, do what we’re supposed to do, and a check for the same amount comes in every couple of weeks. We can feel safe, secure, and comfortable with that. We can budget for […]
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

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The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!
There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there […]
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