The current trend in small and medium enterprises is to work from home. Many people have realized that you don’t need to own a big office in a posh area to be in business. In fact, there are lots of freelancers who work from their bedroom, thus saving the cost of renting an office.
Shelley Wenger has written an informative book to help small business owners and those who work from home to market their goods and services via email. Email marketing is a form of marketing where the marketer sends a bunch of emails to a specific mailing list.
Your Questions Answered: Top Questions About Email Marketing is a book that every small business owner and freelance must read. Most business owners have an invaluable (and relatively inexpensive) way to market their business, using the email addresses of current customers and potential customers.
Email marketing enables you to send a flyer or a business card without having to print it, cutting your printing costs while improving efficiency. Your Questions Answered: Top Questions About Email Marketing is full of practical tips on how to start and perfect the art of email marketing.
For a beginner, it may sound like a lot of work to start email marketing. However, this is not the case. The practice is simple and cannot be compared to the numerous advantages that your business will receive if you carry out email marketing.
Most businesses are looking for cheaper ways of marketing their products effectively and this book will teach you how to do just that in one short session. It is custom made for business people who are too busy to spend several days reading a book. It is short and direct to the point. It also uses simple language that can be understood by an average business person who has never been to a business class.
The book will give you the tips on how to send great emails that will have an impact on the target audience. It will even give you advice to get the right email list so that your marketing campaign will be successful!